Lamborghini have a strong year in 2011, with 2083 vehicles sold worldwide, an increase of 30% from 2011. Key to its success was the Aventador which is now sitting in 922 driveways around the globe. This dwarfed the success of Lamborghini once flagship Murcielago, which managed at best 425 in 2007.
Lamborghini need to quicken up their final verdict on their concept Urus SUV, if a decision is not made this year then they will not meet their forecasted 2017 on-sale date.
Lambo celebrate their 50th anniversary this year, hence the eagerness to develop a super-SUV which has been getting fans excited since the first concept pictures were released.
Stephan Winkelmann, CEO of Lamborghini has told a recent press conference in New York that a verdict will be made in the next 12 months to decide the fate of the Urus.
"We have to decide its fate this year if we want to maintain that target." Winkelmann said.
VW Group, the parent company to Lamborghini, will decide if they can allocate the budget for the project - the final say will be in their hands entirely.
Lamborghini is also planning a gathering this May which could feature 350+ owners driving to Sant'Agata Bolognese from Milan in celebration of the 50 years landmark, 250 owners have already signed up.