Rapid Increase in U.S. New Car Launches May Cause Issues With Suppliers, Quality


There are 61 new or redesigned models due to be launched in the U.S. market this year – a 50 percent increase compared to any year since 2006, while 74 are scheduled for next year. Moreover, total annual sales are expected to reach, or even surpass, 15 million, which is a good thing both for buyers and the automotive industry, correct?

Apparently, things are a bit more complicated than that. After the low-point of 2008-2009, automotive suppliers have cut down on their workforce and facilities due to reduced demand. Now that numbers are climbing to 2007 levels, they may have trouble keeping up – and that may already be affecting quality.

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