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New Mercedes-Benz CLA with AMG Package Filmed in Barcelona

Whereas in the U.S., most gearheads are on the lookout for the 2014 Corvette Stingray, across the Atlantic, it's the new Mercedes-Benz CLA compact sports saloon that is garnering a lot of attention lately.

Mercedes, which seems to have a soft spot for Spain when it comes to filming, photographing and hosting media events for its latest cars, brought the CLA to Barcelona, and as luck would have it, YouTube channel owner "WillLillo", was in the right place at the right time with his camera set to record mode.

One of Mercedes-Benz's most important new models of the year is without doubt the CLA. Not only because it is the brand's first front-wheel drive saloon, but also because it lowers the entry price to the three-pointed star to around $30k in the U.S.

Short of actually driving the car, we know everything about the new CLA. Based on the MFA platform, it boasts a world-leading aerodynamic coefficient of 0.23 (0.22 in the BlueEFFICIENCY C180) and will launch with a 207HP turbocharged 2.0-liter four-cylinder in the U.S. and a broader engine range in other markets.

There are 75 million 30- to 40-year old consumers in the U.S. right now and, according to Mercedes-Benz USA head of marketing Bernie Glaser, “they have big expectations for products and brands”.

The problem for automakers like Mercedes, Audi and BMW is that these buyers are not able and/or willing to pay the US$40,000 sticker price attached to premium vehicles. Yet they want to have their cake and eat it, too – or, as Glaser puts it, demand “attractive styled cars and the right technology”.

One way to attract those buyers is to lower the entry price: only last week, BMW announced that, starting this spring, it will offer a 320i sedan priced at US$33,445 (including destination) – that’s US$4,300 cheaper than today’s entry-level 328i.

Here’s what we already know about the new Mercedes-Benz CLA: it’s a four-door sports sedan based on the A-Class’ MFA front-wheel drive platform, with the 4MATIC all-wheel drive system being available as an option.

It sits between the A- and C-Class in the automaker’s line-up but is slightly longer than the latter. It has a production car aerodynamic record with a Cd of just 0.23 and it will launch with a 207HP turbocharged 2.0-liter four-banger in the U.S. and a wider range of gasoline and diesel engines in Europe and other markets.

You've probably already seen it before on more than one occasion, but this time, it is Mercedes-Benz that has released images and specs on its brand new entry in the executive compact sedan segment named the CLA.

It is the less impressive- but still sexy-looking production version of last year's Concept Style Coupé (CSC) sports sedan that transfers the four-door coupe styling of the CLS into a smaller package with a similar footprint as the C-Class.

The swoopy looking CLA will sit between the A-Class hatchback and the C-Class sedan, in terms of pricing, features and specifications, which means that it should start from around $30,000 in the States, with exact pricing to be announced closer to launch in September.

Mercedes describes the slippery-shaped CLA as a "styling rebel" adding that the car's drag coefficient of just 0.23 sets a "new world record in aerodynamics for series production automobiles".

There's another internet sighting of Mercedes-Benz's worst kept secret of the year, the new CLA compact "four-door coupe", again of the regular model in AMG trim guise.

In addition to the leaked image, Mercedes-Benz itself released a teaser photo of the CLA during filming for its first TV spot that that will debut during the fourth quarter of the year's biggest night in U.S. television advertising, the Super Bowl XLVII on February 3.

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