Until recently, South Korea had a taxing policy that made importing cars nigh impossible. It was a means to protect its homegrown automakers, of course, i.e. Hyundai and Kia, from foreign competition. Now, though, it has opened its doors to foreigners, which is fair, as the Koreans face no such restrictions in regions such as North America, Europe or Asia.
Toyota, for one, only entered the South Korean market in 2010. In 2011, it managed to shift 5,020 vehicles. Last year, it more than doubled that number, to 10,795 and, despite the strong competition from German rivals, increased its market share from 4.78 to 8.25 percent.
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