Ford Atlas Named Autoweek's Most Significant Detroit Auto Show Debut, What Do You Say?

The new Ford Atlas Concept, which previews the future of America's best-selling pickup truck for the past 36 years and the best-selling vehicle overall for 31 straight years, the F-150, has been named by the editors of Autoweek magazine, the "Most Significant vehicle of the 2013 North American International Auto Show (NAIAS)".

Bob Gritzinger, Autoweek executive editor, explains why:

“The Atlas Concept is clearly Most Significant winner for the things you don’t see, like hidden aerodynamic improvements and weight savings from high-strength steel and interior parts, like thinner seats. Those things add up to significant fuel savings for pickup trucks down the road. A next-generation EcoBoost with Auto Start-Stop technology also signals why Atlas is a real game changer.”

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Ford's New Atlas Concept Envisions the Next Generation of the F-150 [Photos & Video]

Ford yanked the covers off a new concept model at the 2013 Detroit Auto Show on Tuesday morning showcasing the brand's evolved styling language but more importantly, its future vision for pickup trucks and how they'll improve fuel economy.

The Blue Oval won't say (yet) if the new EcoBoost-powered Atlas Concept directly previews the next generation of its best-selling F-150 series, but the truck's size and overall presence suggests that it does.

“The Ford Atlas Concept previews the innovations that will transform what people expect from their pickup,” said Raj Nair, Ford group vice president, Global Product Development. “With 36 years as America’s best-selling pickup, we are absolutely committed to setting the agenda in the truck market.”

While the exterior design of the Atlas Concept aptly evolves Ford's current DNA, the devil is in the details with the automaker making use of an assortment of active aerodynamic elements to reduce wind resistance.

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Ford to Sell 2.2 Million Vehicles in the U.S. this Year, Has 3 Best Sellers in the World's Top 10

The Blue Oval has announced that U.S. sales of its Ford brand will surpass the 2.2 million mark in the year that ends today, adding that it has three vehicle nameplates in the global top 10, according to the latest vehicle registration data from research firm Polk.

This is the second year in a row that the Ford sells more than 2 million vehicles in the States, the only brand to do so since 2007.

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